| Why search
engine optimization?
Perhaps you want to buy something? If you travel
to your local shop, you don't know if what you want
will be in stock, and you don't know that the price
will be competitive. Indeed you may have to visit
- or - telephone - several shops to get the best
deal.
Online you can find
a supplier and compare prices much more easily.
If you think of the trouble taken to find information
or compare prices in the real world as a "cost",
then its clear that these cost fall online. The
Internet allows its users to save costs, and so
millions of people use it.
Therefore in terms
of online activity, conducting a search on the Internet
is next to sending a mail.
The problem:
1) Are you visible
on the search engine?
Do the search engine spiders index your site and
are you listed in the search directories?
2) Are you visible
on the search engine for the keywords used by your
potential customers?
Has your site been optimized for specific keywords
that your potential customers use?
3) What is the
quality of your visibility?
Where do your firm ranks in the search results.
The solution:
Get you site optimized
for the keywords which are most searched for locating
your business. Submit to major & support search
engine and directories. Use techniques derived from
search engine algorithm to rank high on the search
engines. Monitor and maintain high rankings once
achieved.
These are the basic
reasons why search engine optimization is effective
than any other online marketing:
1) The growing importance
of time. People are becoming "money rich"
and "time poor".
2) People are becoming immune to brand messages,
choosing to skip TV adverts and avoid direct selling.
At 3Dee Technologies
we offer no-nonsense structured SEO program and
packages to high search engine placement, based
on sound methodology and goes beyond just submitting
your site to the search engines.
WHY OUTSOURCE SEO?
Why Outsource your
Search engine optimization (SEO) Campaign?
Don't pass off the search engine optimization duties
to just anyone.
If current employees
already have lots of other functions within the
company, don't throw the SEO duties at them also.
This is especially true if they've never done SEO
before. If you want someone in your company to learn
SEO from scratch, then find that one person who
is interested in it, and make that be their sole
duty within the company. Give them time to read,
read, read, and practice, practice, practice. If
there is someone who already has some knowledge
of SEO and has shown that they can get some results,
then they *may* be able to also handle some other
functions within the company, but that would depend
on how extensive your SEO campaign was going to
be. (E.g., Do you have a huge site? Do you have
zillions of phrases that are appropriate for your
site, etc.)
Consider hiring
someone new in-house who already has the experience.
If there's no one
currently in your company that is interested in
concentrating full-time on the SEO for the Web site,
consider hiring an experienced specialist to come
on board to work at your company full-time. There
are thousands of Web masters out in the world who
have taught themselves SEO by working on their own
sites. There's no reason why they couldn't translate
their successes into successes for your company.
Having someone who already has the knowledge and
the skills will make things go a lot faster since
you won't be dealing as much with the learning curve.
Don't forget
that you will also need an excellent copywriter.
No matter who you
have working in-house doing the SEO work, the chances
are that they are not a great copywriter. The two
rarely go hand-in-hand. Now, if you already have
a great copywriter on staff, then you've got a good
start! If you bring on a somewhat experienced SEO
person, they should be able to work with your writer
on how to weave those key phrases into the text.
If your SEO person is just learning, they will not
be qualified to also train a writer in SEO writing.
This will truly be an uphill battle for everyone
involved.
If all of the above
sounds too daunting, or too time consuming, then
it's time to start looking at outsourcing to a cost-effective,
yet knowledgeable, results-focused company. Remember,
if you outsource, you don't have any learning curve
to worry about. You will ideally be working with
a company that knows exactly what to do to get your
site high search engine traffic. Things should go
much more quickly than if you had to bring someone
in. So if you need to get up and running as quickly
as possible, outsourcing is definitely for you!
If you do decide
to outsource, be very careful which company you
choose. There are thousands of so-called SEO firms
out there, but many of them simply do not get the
necessary results that you'll want for your company.
Make sure that you get references and see actual
ranking reports. Another thing to keep in mind is
that just because a firm charges a ton of money,
it doesn't mean that they're better than the firm
that doesn't charge a lot of money.
We are Quite possibly
the most cost-effective SEO services on the Web. |