| Does 3Dee
Technologies use SEO technologies and methodologies
such as Cloaking, Doorway, Shadow, or Envelope pages
to optimize site?
Many SEO firms believe
that it does not matter if you use Cloaking, Doorway,
Shadow, or Envelope pages to optimize your site
as long as the product meets SEO Standards. But
we understand that things are changing, and that
what is a trick allowed today would be blacklisted
tomorrow. 3Dee Technologies has always focused on
"honest page" optimization rather than
waste time on something that will need to be abandoned
soon.
What guidelines
does 3Dee Technologies follow to submit web pages
to search engines and directories?
General guidelines
that 3Dee Technologies follows to submit search
engines and directories (may vary from search engine
to search engine):
- Keywords should be relevant,
applicable, and clearly associated with page
body content.
- Keywords should be used as
allowed and accepted by the search engines (placement,
color, etc.)
- Keywords should not be utilized
too many times on a page (frequency, density,
distribution, etc.)
- Redirection technology (if
used) should facilitate and improve the user
experience. But we prefer not to use this since
we understand that this is almost always considered
a trick and is frequently a cause for removal
from an index.
- Pages should not be submitted
to the search engines too frequently.
NOTE: To be fair,
each search engine must support at least the Robots
Exclusion Standard. This is not always the case,
but it should be.
Additional guidelines followed by 3Dee Technologies
for a search engine or directory may further involve
revising or adding content in order to improve the
user experience.
3Dee Technologies
will always refer to the individual search engine
submission page for specific rules and guidelines.
What are the
main page-centric processes used to optimize pages,
and which of them are actually followed by 3Dee
Technologies?
There are four main
page-centric processes used by SEO firms:
Edit Client site
pages: The revisions made to a client site's
pages so that they may rank higher in the search
engine. This is "honest" SEO work and
involves editing real "honest" web site
pages. This is the "bread-and-butter"
of legitimate SEO firms and is the clear winner
when it comes to obtaining meaningful and long-lasting
rankings.
Man Made Pages:
Commonly a "doorway-like" technology (Shadow
Page) that is keyword intensive and that if visited
should present an "honest" site page.
This is a labor-intensive process where a copy of
a real "honest" page is made, then that
copy is altered to emphasize keywords found on the
"honest" page (page presented). In some
implementations, this page loads the page to be
presented into a frame set, and some redirect.
Machine Made
Pages: commonly an "envelope-like"
page (Envelope Page) where the content of the page
is derived from other site content based upon keywords
and compiled by a software tool. If visited, this
page should present an "honest" site page.
In some implementations, this page loads the page
to be presented into a frame set, and some use redirection
to transfer to the "honest" page. Also,
some implementations generate pages using gibberish
or templates that are easily detected by the search
engines. This type of tool could literally generate
thousands of additional pages in minutes.
Cloaking:
This is normally associated with sites doing IP
and USER-AGENT serving where the Internet server
will present a page that will vary based upon the
visitor characteristics. This technology is commonly
used to present differing content to each search
engine or browser, thus a search engine seldom sees
the same content that is presented to a browser.
3Dee Technologies
only focus on "honest page" optimization.
It only edits the main pages of the site, which
are to be submitted to the search engines.
What is 3Dee
Technologies Editing Focus / Methodology for the
web pages?
Navigation:
the use of links to encourage spiders to locate
content within the web site, and to support "popularity"
algorithms.
Content:
the inclusion or focus on words, phrases, and themes
associated with search engine query strings.
What are the
SEO malpractices that 3Dee Technologies will never
be a party to?
Transparent,
hidden, misleading, and inconspicuous links
-- the use of any fully transparent image for a
link, the use of hidden links (possibly in DIV/LAYERs),
any link associated with a graphic without words
/ symbols that can be interpreted as even remotely
representing the effect of taking the link, or inconspicuous
links like 1x1 pixel graphics or the use of links
on punctuation (<a href=link> </a><a
href=real-link>real words</a><a href=link>.</a>)
would be "spam" and a cause for removal
from a search engine index.
"Machine
generated" pages - pages that were created
by a software tool based upon specified parameters
with the intent of directing traffic to other pages
within a site, or to other sites. These are bad
if not properly used. In the beginning, there were
many tools that would be okay under certain circumstances
and this was one of them. As an example, a page
representing a database-driven dynamic TOOL-PRODUCTS
site generated by database parameters (with generated
pages for each tool -- "craftsman wrenches"
as an example) that when a generated page is ranked
and executed would place the surfer specifically
onto the craftsman wrenches page instead of the
home page of the TOOL-PRODUCTS site (thus improving
rather than hurting user experience and certainly
improving sales rates) would be a beneficial search
engine entry. But it would not be okay to have a
craftsman wrenches page that lands the surfer on
a porno site.
Cloaking
- this is a very deceptive process in all circumstances
unless there is no impact (deletion, formatting,
or insertion) on content delivered to the visitor
different than to the search engine spiders. Where
the stated objective of the tool [filtering by IP
number] is to facilitate the delivery of differing
content based upon visitor/search engine identification
processes the implementation of cloaking technology
is considered BAD. Although not all engines can
detect cloaked sites, and some may choose to allow
it, cloaked sites are bad in most cases. Google
has stated that they have a tool that can detect
such pages and is removing cloaked sites from their
index where deception is involved. It would be easy
to give a search engine a "craftsman wrenches"
page, yet to give the browser a "porno page".
Even the advocates of this process agree that cloaking
presents multiple versions of content based upon
visitor identification, thus there is no single
(one-and-only-one) real "honest" page.
Spam is an even
broader topic and runs from white-on-white to overloading
the web with "free web pages/sites developed
to provide volumes of links to a site to boost popularity".
Re-direction.
As discussed previously.
IP Switching
- 'Switch and bait" strategy (refer craftsman
and porno page example earlier.)
Other practices
we to avoid:
Write text or create
links that can be seen by search engines but not
by visitors to your site.
Participate in link exchanges for the sole purpose
of increasing your ranking in search engines.
Send automated queries to search engines in an attempt
to monitor your sites ranking.
What is the checklist
followed by 3Dee Technologies before submitting
web pages to search engines?
Check for broken
links off the home page.
Check for under construction signs.
Check for inappropriate content.
Browser Check.
Spell-check throughout the web site.
Check loading speed.
Validated HTML code.
Which Web sites
are not optimized/ submitted by 3Dee Technologies?
We do not optimize/
submit Mirror site, illegal site web site containing
or linking to illegal content. Sites consisting
of nothing but links to affiliate programs will
not be accepted.
What is 3Dee
Technologies follow up towards submission, acceptance
or rejection of web pages?
It is important
to follow up on web site submission. Most web sites
do show up in search engines three weeks after the
date of submission and if the site is accepted it
may take up to four months for the listing to filter
on out to the other search engines supported by
it. If your site has not been accepted 3Dee Technologies
will recheck the site and resubmit it to the search
engines where it was not accepted at no extra cost.
What's 3Dee Technologies
approach to submitting non-root pages?
Some sites may qualify
for one or more page listings. 3Dee Technologies
will be careful because attempts to spam will usually
result in deletion of URLs. If a site has clear
lines of separate content, then only non-root pages
will be submitted. Usually, a site will need to
have deep content in order to do so. |